Our Origins

olive tree foods beyond organic by milestone food for your genes

BE MILESTONE®

BE MILESTONE®

  1. Be brave, take risks, nothing can substitute experience.
  2. Be the change you wish to see in the world.
  3. Be someone’s reason to never give up.
  1. Be brave, take risks, nothing can substitute experience.
  2. Be the change you wish to see in the world.
  3. Be someone’s reason to never give up.

OUR BRAND

SLOW ORGANIC HOLISTIC
BORN IN GREEK NATURE, RAISED IN THE WORLD

Founded in Patras in 2013 by a team of engineers and management innovation experts, MILESTONE Food for your Genes offers natural liquid functional foods. Our formulas harness the power of Greek nature with key ingredients derived from value-added natural products and medicinal plants, enhanced by cutting edge technology.

OUR 4 PILLARS OF INNOVATION

  • WE CAPTURE the proven protecting, healing and rejuvenating properties of the olive and pomegranate trees.
  • WE EXPRESS the infinite resilience of the unique Greek biodiversity.
  • WE MASTER the art of traceable, sustainable and clean active formulations.
  • WE OFFER effective natural functional products to the world.

My food is grown, not born!

OUR BRAND NAME

We needed to somehow connect our vision to the next healthy food trends that are rising globally. Foods that serve as a milestone for your genes. Our name is inspired by our belief that humanity will advance together with human critical thinking; and our critical thinking is dependent on how wisely we choose those components from our past that can survive in the future. We combined past and future under a common brand name: MILESTONE® Food for your Genes.

2013 A.C.
milestone-food-for-your-genes-white-logo-3-3
50.000 B.C.

OUR LOGO

Our logo was inspired by the paleolithic age (50.000 B.C.), and depicts a couple crushing plant seeds in a traditional large mortar. This showcases a symbol of effort, persistence, harmony and strength.

OUR BRAND NAME

We needed to somehow connect our vision to the next healthy food trends that are rising globally. Foods that serve as a milestone for your genes. Our name is inspired by our belief that humanity will advance together with human critical thinking; and our critical thinking is dependent on how wisely we choose those components from our past that can survive in the future. We combined past and future under a common brand name: MILESTONE® Food for your Genes.

OUR LOGO

Our logo was inspired by the paleolithic age (50.000 B.C.), and depicts a couple crushing plant seeds in a traditional large mortar. This showcases a symbol of effort, persistence, harmony and strength.

milestone-food-for-your-genes-white-logo-3-3

OUR INSPIRATIONS

01
Olive Tree

THE POWER OF WISDOM

The origin of the olive tree is lost in time, coinciding and mingling with the expansion of the Mediterranean civilizations which for centuries governed the destiny of mankind and left their imprint on Western culture. Hippocrates, the physician known as the father of Western medicine, called it “the great healer” and prescribed it for 60 medical conditions. Dioscorides, another doctor, was one of the first to recognize that the healthiest olive oils were the fresh oils extracted from certain varieties of unripe olives – a fact recently confirmed by scientists, whose studies have also added to the long list of olive oil’s health benefits. At the moment the olive tree is under the microscope of some of the best research institutions in the world in order to reveal the unique level of bioactive compounds contained in medicinal olive oil.

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02
Pomegranate Tree

FEMALE STRENGTH AND FERTILITY

The pomegranate, one of the world's most ancient fruits, has had a long and fascinating history. Although it probably originated in Persia, cultivation spread quickly throughout the Mediterranean and extended to Arabia, Afghanistan, India and China, where it was called the “Chinese apple,” the alternate appellation. The word pomegranate is derived from the medieval Latin “pomum granatum,” meaning apple of many grains or seeds. In ancient Greece, the pomegranate became a symbol of rejuvenation and eternal life. As modern research indicates, the physiological effects of pomegranate juice constituents are remarkable in their preventive potential against two of the major chronic diseases of aging - heart disease and cancer.

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03
Slow Living

SLOW IS NOT SLOW

The Slow Living Vision is of an Earth where humankind, honoring and celebrating the profound connectedness of all people, places and living beings, gives back by co-creating mutually supportive communities, bioregions and economic systems — and where we combine the wisdom of the past with a vision for the future to ensure a balanced, fulfilling way of life for all generations to come.

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04
Greek Nature

A RICH AND PRESERVED HEAVEN

With its exceptional biodiversity, including over 6800 plants species and 1400 endemics, the Greek landscape is an invaluable source of natural treasures. The flora is endowed with infinite resilient properties. In order to survive in this southern climate, native species develop high concentrations of bioactive molecules to boost resistance and regeneration, offering an endless reserve of high biological value active ingredients. At the same time, this perfectly preserved natural ecosystem offers the native bee population a pristine haven in which to generate its precious active ingredients.

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OUR MISSION

SHIFT THE PARADIGM ON PREVENTATIVE NUTRITION

Inspired by the eternal synergy between Greek nature and natural medicine, MILESTONE places its passion and commitment to the environment at the heart of everything we do. Just like the beehive, our company is a living organism that never stops creating and distributing value:

value for the environment, value for society, and value for the economy.

This value is captured and embodied in our products, which are developed in a spirit of sustainability and responsibility in order to achieve internal beauty that respects nature and people: beauty of the mind, beauty of the soul, and beauty of the heart. We invite you to spread this beauty all over the world.

Our Ingredients

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A NATURAL SYNERGY

A NATURAL SYNERGY

They are undoubtedly the most precious trees of the Mediterranean region, counting thousands of years of history. Some believe that they are both intrinsically linked and it is not uncommon to find plantations that contain both of these majestic trees. The olive and pomegranate trees offer some of the most rejuvenating and healing properties in nature. They are home to some of the most vibrant natural species and contribute to sustaining and promoting biodiversity. They produce precious byproducts that have been used in traditional pharmacopoeia for millennia and form the basis of all our formulas.

They are undoubtedly the most precious trees of the Mediterranean region, counting thousands of years of history. Some believe that they are both intrinsically linked and it is not uncommon to find plantations that contain both of these majestic trees. The olive and pomegranate trees offer some of the most rejuvenating and healing properties in nature. They are home to some of the most vibrant natural species and contribute to sustaining and promoting biodiversity. They produce precious byproducts that have been used in traditional pharmacopoeia for millennia and form the basis of all our formulas.

BIOAVAILABILITY

the ultimate question

When we eat, the food is taken into our digestive system. Useful nutrients are then absorbed into our bloodstream and are either stored or used by our cells. However, because our body is not perfectly efficient, not all the nutrient molecules will be absorbed: some are destroyed in the stomach and intestines, some are excreted back, and some simply just don’t go inside the cells. Bioavailability is a measure of how much a substance is able to access the circulation and reach the target area. Milestone’s natural ingredients are formulated to have high bioavailability as they help the body to absorb more of the appropriate nutrient, without having to take higher doses.

MILESTONE UNIQUENESS:

  • NUTRIENTS from foods are scientifically accepted to be more bioavailable than common supplements.
  • FAT soluble vitamins are more easily absorbed by the body in the presence of fat.
  • WHEN EATING real food, you’re not consuming single nutrients, but rather a whole range of vitamins, minerals, co-factors and enzymes that allow for optimal use by the body.

My food is grown, not born!

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My food is grown, not born!

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PLANTS & EXTRACTS

01
Olive

OUR OLIVES

Hydroxytyrosol is one of nature's most potent anti-oxidant compounds with multiple and unique health benefits. It may only be produced under very special conditions, which is the reason that MILESTONE is consistently ranked among the top medical olive oils internationally. Research over High Phenolic Olive Oils has been intensified worldwide the last 10 years which gave birth to this new pharma category of olive oil under the umbrella of functional foods with health claims. The EFSA (EU REG 432/2012) and FDA have now approved different health claims based on the content of polyphenols and mono-unsaturated fatty acids, based on which an olive oil containing at least 5mg of hydroxytyrosol and its derivatives (e.g. oleuropein complex and tyrosol) per 20g of olive oil may carry the claim of protecting the blood lipids from oxidative stress. It highly relates to the reduction of blood cholesterol and improvement of cognitive markers at early stages of the Alzheimer's disease based on the latest clinical trials. Our medical olive oil is taking part in some of the most important clinical trials worldwide and has been numerously awarded for that reason.

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02
Pomegranate

OUR POMEGRANATES

Our pomegranate extract contains the highest amount of polyphenols that has ever been recorded. It originates from the Wonderful variety and contains high amounts of potassium, ellagic acid, punicalagins and many more potent bioactive compounds. Its antioxidant capacity has been placed under the microscope of some of the best research international institutions, including the Department of Biotechnology and Biochemistry at the University of Thessaly, Greece. The results have been remarkable and indicate an increase of 30x in anti-oxidant capacity markers as compared to other fruit extracts. It offers countless health benefits that include anti-inflammation, athletic performance, bone health, heart function and many more.

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03
Turmeric

OUR TURMERIC EXTRACT

We are proud to be in a position to offer you the most bioavailable form of turmeric extract worldwide, currently ranked as 185 times more bioavailable than anything that exists in the market. It has been found to be absorbed by the body at the record rate of 66 minutes in comparison to standard formulations that may take up to 450 minutes. Turmeric — and especially its most active compound, curcumin — have many scientifically proven health benefits, such as the potential to improve heart health and prevent against Alzheimer's and cancer. It's a potent anti-inflammatory and antioxidant. It may also help improve symptoms of depression and arthritis.

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04
Algae

OUR ALGAE

Algae are the chief primary producers of the globe. Besides photosynthesis their role in environment is enormous. They produce enormous range of compounds as they face various substrate and stress conditions including the extremophilous habitats. These compounds now a day are being utilized widely in medicine. Algae are variously used as: antioxidants, source of vitamins, anticancer and antitumour agents, anticoagulants and antithrombic agents, source of anti-inflammatory compounds, source of antibiotics, source of antiviral compounds, food supplements, nutraceuticals, vermifuges, source of biocosmetics, in thalassotherapy and in obstetrical uses. Our algae cultivation is performed in an environmentally responsible fermentation – indoor conditions with water (not solvent) processing. No exposure to potential contaminants such as pesticides and other chemicals in the open air, water, and ground.

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Our Planet

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BIODIVERSITY

BIODIVERSITY

In MILESTONE we believe that healthy and environmentally-friendly food consumption is something that is deeply satisfying and meaningful. It gives people a purpose in life and a means to reconnect with nature and facilitates the transition towards a more sustainable society. Milestone’s holistic production management promotes and enhances agro-ecosystem health and avoids the use of synthetic materials and chemical fertilizers.

Our achievements thus far:

  1. 84% reduction in carbon emissions
  2. Recycling rate 95%
  3. Low water 50% withdrawal for agriculture
  4. Purchase directly from smallholder farmer-dominated
    landscapes
  5. 3 x more to the Farmer
  6. Transition to 0% waste

In MILESTONE we believe that healthy and environmentally-friendly food consumption is something that is deeply satisfying and meaningful. It gives people a purpose in life and a means to reconnect with nature and facilitates the transition towards a more sustainable society. Milestone’s holistic production management promotes and enhances agro-ecosystem health and avoids the use of synthetic materials and chemical fertilizers.

Our achievements thus far:

  1. 84% reduction in carbon emissions
  2. Recycling rate 95%
  3. Low water 50% withdrawal for agriculture
  4. Purchase directly from smallholder farmer-dominated
    landscapes
  5. 3 x more to the Farmer
  6. Transition to 0% waste
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ORGANIC

ORGANIC

Supporting wild life farming and biodiversity is currently the backbone of global food security in the developing world. We support organic farming practices that avoid chemical use at all costs. We design our products with respect to nature, in order to enhance the health of soils, water, air and to improve the life of animals. Our company is among a handful of companies worldwide that implement sustainability not for marketing reasons, but out of the belief to bring radical change on the things that are truly important to this planet’s existence.

BEYOND ORGANIC

  • Beyond Organic is our philosophy that MILESTONE quality standards go beyond how and where an ingredient is grown. We look to confirm the purity and potency of ingredients AFTER harvest to guarantee that the final finished product is free of more than 800 of chemical contaminants.
  • That is why our approach is to work with the finest suppliers that share the same ethos with us and to go above and beyond to verify the safety, purity and potency of the ingredients we use, after harvest.
  • Your safety and your family’s safety is our highest concern. And our Beyond Organic philosophy guarantees the highest standards of safety.

Supporting wild life farming and biodiversity is currently the backbone of global food security in the developing world. We support organic farming practices that avoid chemical use at all costs. We design our products with respect to nature, in order to enhance the health of soils, water, air and to improve the life of animals. Our company is among a handful of companies worldwide that implement sustainability not for marketing reasons, but out of the belief to bring radical change on the things that are truly important to this planet’s existence.

BEYOND ORGANIC

  • Beyond Organic is our philosophy that MILESTONE quality standards go beyond how and where an ingredient is grown. We look to confirm the purity and potency of ingredients AFTER harvest to guarantee that the final finished product is free of more than 800 of chemical contaminants.
  • That is why our approach is to work with the finest suppliers that share the same ethos with us and to go above and beyond to verify the safety, purity and potency of the ingredients we use, after harvest.
  • Your safety and your family’s safety is our highest concern. And our Beyond Organic philosophy guarantees the highest standards of safety.
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BIOETHICS

BIOETHICS

We all need food for our survival, health, and overall well-being, which is one reason why it is considered a human right. The debate about feeding the world well and sustainably is deeply rooted in ethics.We need a more equitable, ethical, and sustainable global food system. Milestone’s ethical values recognise the obligation to promote individual health, protect the environment, avoid animal suffering, work with local farmers that respect biodiversity and the planet.

We all need food for our survival, health, and overall well-being, which is one reason why it is considered a human right. The debate about feeding the world well and sustainably is deeply rooted in ethics.We need a more equitable, ethical, and sustainable global food system. Milestone’s ethical values recognise the obligation to promote individual health, protect the environment, avoid animal suffering, work with local farmers that respect biodiversity and the planet.

HOLISTIC

HOLISTIC

In the busy, rushed lives of today, it can be challenging to take a second for yourself, breathe and examine your well-being. Making a change and focusing on living a holistic lifestyle may be the secret you need. A holistic lifestyle focuses on connections between your body, mind, soul and environment and can help you feel better, think better and live better.

In the busy, rushed lives of today, it can be challenging to take a second for yourself, breathe and examine your well-being. Making a change and focusing on living a holistic lifestyle may be the secret you need. A holistic lifestyle focuses on connections between your body, mind, soul and environment and can help you feel better, think better and live better.

Our Food

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FUNCTIONAL FOODS

FUNCTIONAL FOODS

We are in the middle of a 30-year paradigm shift and not many of us really know about this. Functional foods are the next generation answer to preventative nutrition, which in collaboration with the rapid growth towards a more personalized digital health system already sparks a revolution in human health and nutrition. In contrast to common supplements, functional foods provide a much higher bioavailability response, due to the bioactive form of the compounds that are typically found in those foods. They can only be produced under the strictest and most innovative processing protocols in order to sky rocket the levels of antioxidants, minerals, natural vitamins and micronutrients in the final products. At MILESTONE we provide liquid functional foods which have been found to offer the highest bioavailability form in nature. Our achievement boils down to offering you a way of improving your health through the most natural and delicious way.

We are in the middle of a 30-year paradigm shift and not many of us really know about this. Functional foods are the next generation answer to preventative nutrition, which in collaboration with the rapid growth towards a more personalized digital health system already sparks a revolution in human health and nutrition. In contrast to common supplements, functional foods provide a much higher bioavailability response, due to the bioactive form of the compounds that are typically found in those foods. They can only be produced under the strictest and most innovative processing protocols in order to sky rocket the levels of antioxidants, minerals, natural vitamins and micronutrients in the final products. At MILESTONE we provide liquid functional foods which have been found to offer the highest bioavailability form in nature. Our achievement boils down to offering you a way of improving your health through the most natural and delicious way.

NUTRIGENOMICS

FOOD FOR YOUR GENES

The study of how food affects a person’s genes and how a person’s genes affect the way the body responds to food. Nutrigenomics is used to learn more about how genes and diet together may affect a person’s health and risk of developing chronic diseases, such as cancer, diabetes, neurodegenerative and cardiovascular diseases.

NEW PROGRAM LAUNCHING SOON!

The dramatic scientific advances of the Human Genome Project—the mapping of the entire human genome—are revolutionizing the way we think about health, illness, and disease prevention. Nutrigenomics revolutionize our understanding of nutrition and how people differ in their response to nutrients, which makes it one of the most promising projects in human history.

We are sculpting an innovative personalized nutrition service that will bring the latest scientific DNA nutrition analysis and data interpretation to your doorstep. Accompanied with a personalized health coaching advice program tailored made to your specific genetic needs.

EFFICACY

01
PREVENT

VITAMINS AS THEY SHOULD BE

We are already developing those protocols that give rise to new functional bioactive ingredients and we constantly do everything possible to ensure that those ingredients reach you at their maximum possible efficacy levels. We are always willing to transcend this information to you in order to increase the efficacy cycle by learning on how to use our products in the most effective way. Get to know our products and feel free to ask questions on specifications, usage or anything else.

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02
HEAL

FOOD THAT HEALS

Whether at a precursor stage, in due or absence of a disease our focus has been to research and develop those natural formulations, substances and active ingredients that match with your genetic profile and can be absorbed in the fastest and most effective way. In MILESTONE, we simply develop food for your genes.

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Our Formulas

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OUR RESEARCH
AND DEVELOPMENT

OUR RESEARCH
AND DEVELOPMENT

Our Research and Development starts in nature and then steps on the lab. OF DREAMS AND KNOWLEDGE® selects unmatched quality ingredients from all over the planet and develops the most effective and functional formulations for different health needs. We collaborate with top scientific teams from Universities and Advanced Labs in Greece and the United States in order to examine our products and continue to unravel some of the scientific secrets of nature’s most potent bioactive compounds. We participate in various clinical trials and or research programs in order to explore the role of these compounds in short and long term human health. Our achievements so far may be summarized as follows:

  • our company researches, develops and distributes some of the most innovative functional foods on the planet
  • is housed at Patras Science Park – one of the most prestigious science centers in Greece, actively participates in clinical trials in Greece and the United States of America
  • receives countless positive testimonials from consumers all over the world and
  • is one of the most awarded start up health companies in Greece.

We are proud of this history and will do everything to continue serving you with nature’s most innovative synergistic functional formulas.

Our Research and Development starts in nature and then steps on the lab. OF DREAMS AND KNOWLEDGE® selects unmatched quality ingredients from all over the planet and develops the most effective and functional formulations for different health needs. We collaborate with top scientific teams from Universities and Advanced Labs in Greece and the United States in order to examine our products and continue to unravel some of the scientific secrets of nature’s most potent bioactive compounds. We participate in various clinical trials and or research programs in order to explore the role of these compounds in short and long term human health. Our achievements so far may be summarized as follows:

  • our company researches, develops and distributes some of the most innovative functional foods on the planet
  • is housed at Patras Science Park – one of the most prestigious science centers in Greece, actively participates in clinical trials in Greece and the United States of America
  • receives countless positive testimonials from consumers all over the world and
  • is one of the most awarded start up health companies in Greece.

We are proud of this history and will do everything to continue serving you with nature’s most innovative synergistic functional formulas.

PROTOCOLS & PRACTICES

INNOVATIVE PROCESSING LINES

At MILESTONE we have been researching for more than 10 years on how to facilitate the bioactive ingredient mutation from fruits, plants and seeds to final products. We have come up with so many exciting results, some of which we decided to bring into life through our final biofunctional liquid formulations. Our technological advancements, such as vacuum processing in the absence of heat, are responsible for magnifying the concentration of the targeted bioactive ingredients, which boils down to the desired product attributes depending on which health function we attempt to regulate. MILESTONE liquid functional solutions are nature’s food medicine.

UNDERSTANDING THE SOIL AND THE SEEDS

It is now evident that the efficiency of a functional product is primarily dependent on the cultivation practices on the soil and the DNA of the tree or plant. Our protocols allow us to give rise to those “mother” compounds down the hierarchy that we are looking for in our final products. We select trees that carry a “wild component” of nature, for example our olive trees are always selected so that the part of the trunk that connects to the soil originates from the Olea Sylvestris genos, commonly known as wild olive tree. The whole process adheres to extremely selective standards from start to finish and for this reason we are required to pay attention to the finest details through a combination of human observation and intelligent monitoring via sensitive sensors.

TRACEABILITY

01
TRACE

FROM SOIL TO BOTTLE

We guarantee the traceability of all our ingredients “from soil to bottle” thanks to exclusive sourcing from a unique network of trusted and registered local organic farmers who share our values centered on ecologically sustainable development. Since 2018, we have ensured complete transparency about the ingredients used in the manufacture of our products to show that they are the best possible for our customers and the environment.

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02
SAFETY

FOOD SAFETY

Consumer safety is our top priority. We continuously audit our suppliers to ensure they comply with our guidelines and control the quality of our products at all levels, imposing the strictest international quality and regulatory standards: - raw materials evaluation (quality, chemical composition, toxicological data, specific use and maximum concentration), - finished product tests (chemical analysis tests and clinical studies), - marketed product monitoring (collection and analysis of customer feedback).

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Our Commitments

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HEALTHY SOIL

HEALTHY SOIL

We commit to improving the soil that feeds our children and to never use any kind of chemicals or pesticides. We always strike for soil balance using permaculture or natural forest practices. Our commitment originates from our ambition to contribute in the reduction of chronic diseases in human population.

We commit to improving the soil that feeds our children and to never use any kind of chemicals or pesticides. We always strike for soil balance using permaculture or natural forest practices. Our commitment originates from our ambition to contribute in the reduction of chronic diseases in human population.

HEALTHY PLANTS

At MILESTONE we place biodiversity at the heart of everything we choose to do. We and our collaborating network of like minded small holder farmers continuously learn to adapt to new standards for supporting and enhancing local animal and plant life. We commit to this belief and we take a step back, feel and understand of what nature dictates.

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HEALTHY FOOD

HEALTHY FOOD

We transform food into functional food and we will continue to do so in order to provide you with clean, ethical and sustainable food for your genes. We research and develop food that goes far beyond basic nutritional value and aims to regulate particular health functions in our body.

We transform food into functional food and we will continue to do so in order to provide you with clean, ethical and sustainable food for your genes. We research and develop food that goes far beyond basic nutritional value and aims to regulate particular health functions in our body.

HEALTHY PEOPLE

We believe that healthy soil, healthy plants, healthy food and healthy people are the 4 basic ingredients of a holistic life experience on this planet. We commit to making our lives healthier and happier, which cannot be done unless we bring a radical revolution in the way we all think.

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